What is network marketing?

Are you an affiliate marketer or a network marketer? Have ever ask yourself this question? Maybe you have or maybe you haven’t. Nevertheless, this is an important question that everyone in the internet marketing business should ask once in while. Maybe you never ask yourself this question because you thought that affiliate marketing and network marketing are both the same. In a way yes they are but there is a slight difference between the two. Keep reading and you will what the difference is.

First, let’s start by thinking about the first idea you thought about when you decide to get involved in affiliate or network marketing. Maybe you idea was that you want to start your own home-based business working from home. Then you found an opportunity which caught your interest then you decided you wanted to get involve with the company. One thing that you did not get a chance to do was to think about whether you see yourself as a business owner or a marketer.

See, a business owner working from home is different from an affiliate or network marketer working from home. How is that possible, you say? Well, even if the business owner, the affiliate marketer, and the network marketer can all claim to have a business but the mindset of each one of them in the way the approach their business is different. In other words you can be working from home as either a business owner, or an affiliate marketer, or a networ marketer.

How do you work from home as a business owner? If you work from home as a business owner then that mean you have develop your own product or service to sell to the public. Therefore, you are responsible to oversee everything from creation of the product or service until its delivery to the final consumer. In between, you are responsible for customer service, marketing, bookkeeping, and so on and so forth. You either do it yourself or you pay others to do it for you. This is what makes you a business owner. You own the business and therefore can make decision about the future of the business.

How do you work from home as an affiliate marketer? If you are an affiliate marketer then what you are is an independent contractor working for one or several business owners. See the business owner has the option to hire either an employee or an independent contractor to help with tasks or projects for his or her business. As an affiliate marketer you do not own the business you just work for the business as a contractor. Some companies will want to make you think that the company is yours so that they can get more commitment out of you but in reality the company is not yours.

Let’s the owner decide to close this company tomorrow, you do not have any say in the owner’s decision. You don’t have any say on how much you get paid. They dictate how much you get paid in their compensation plan. There is nothing you can do about it but to accept. As an affiliate marketer your job is to help the company share or promote their product or service to whomever might be interested. Actually, I don’t even think an affiliate marketer should be called an independent contractor because some contractor dictate their own price for the service they provide. Affiliate marketers provide their service at the price dictated by the company.

Why is it important to understand these things? Well, it’s all about the mindset! You need to understand that when it come to affiliate marketing, you are neither an employee nor a business owner. Therefore, please don’t be emotional about the business. All you do is share and promote that is all. Also, as an affiliate marketer, you don’t have to promote just one product or service. You can have affiliate contract with more that one company. Some companies will sell into the idea that they are one of the best companies you can get involve with but do not buy into that mindset. There is always a better option out there. Nobody is perfect therefore no company is either.

How do you work from home as a network marketer? A network marketer is an affiliate marketer who build or have his or her own network for sharing or promoting offers. Can you see the difference? An affiliate marketer promote without a network but a network marketer promote to his or her network.  Network marketers a mostly involve in building a list of individuals that might be interested in certains offers. Some list are specific and some others are general. Network marketers are list builders! Network marketer put a lot of focus on mastering tools like: lead capture page, landing page, email marketing, autoresponder, etc.

I my own opinion I do believe that network marketers are the ones making a lot of money online. You have heard the saying “the money is in the list,” right? Well, i do believe that this mean the money is in network marketing. Have you ever wondered why it is so difficult for you to make money online? Maybe your mindset is that of an affiliate marketer thinking like an employee. You need to stop thinking like an employee affiliate marketer and start thinking like a network marketer. Affiliates that market to a network get faster results then the one without a network. Are you building your network?

All right, I must say that building a network is not that easy. You need the tools to build a network and those tools are not cheap. But you do not have to start with expensive tool. As a matter of fact,  I know a free autoresponder tool that comes with free lead capture pages that you can use to start building your network as of today. If you would like more information about this tool then go to the quick links section of this website and look for the free autoresponder link. That’s all for now! Thanks for reading!

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